Monsanto and Genetically Modified Organisms
Not long ago, Monsanto offered a host of attractive products to agriculturists and multinational companies. But in the space of two years, those products became much less tempting. A surprisingly virulent anti-genetically modified organisms (GMO) campaign in Europe and the EU’s new and restrictive regulatory policy on GMOs presented Monsanto with a bleak future. Professors Olivier Cadot, Landis H. Gabel and Daniel Traça ask where … [ Read more ]
Content: Case Study | Authors: Daniel Traça, H. Landis Gabel, Olivier Cadot, Sara McDonald | Source: “INSEAD” | Subjects: Industry Specific, International | Industry: Agriculture | Company: Monsanto