Ranbaxy Laboratories Limited: At the Crossroads
As India edged nearer to full membership of the World Trade Organisation in 2005, Indian pharmaceutical companies faced new realities. For Ranbaxy Laboratories, a major player in the Indian generic drugs market, a successful adaptation to life in this new market was key to the company’s future. This case, Ranbaxy Laboratories Limited: At the Crossroads by Amitava Chattopadhyay and Swati Srivastava examines one company facing … [ Read more ]
Content: Case Study | Authors: Amitava Chattopadhyay, Swati Srivastava | Source: “INSEAD” | Subjects: Industry Specific, International | Industry: Pharmaceutical | Company: Ranbaxy Laboratories Limited