Want to improve your search results? Use the 'Advanced Search' option

Based on your search inputs, results are restricted to include:
  • only Case Studies
NOTE: Your search terms were not used to search for any potential source/publication/author matches.

Smarter ways to do business with the competition

Companies that enter into strategic alliances thus encounter many dilemmas. This article summarises the key issues into six categories of 10 dilemmas and discusses how Star Alliance, the world’s largest airline alliance, has dealt with these 10 dilemmas.