Watch Out, Coke and Pepsi – Here Comes Wahaha
Wahaha, whose main products are milk drinks, bottled water and mixed congee, is the number one beverage company in China, with revenues of 11.4 billion yuan ($1.37 billion) and profits of 1.35 billion yuan ($162.7 million) in 2004. The company was started in 1987 by Zong Qinghou, its 60-year-old chairman and CEO. In an interview with Wharton marketing professor John Zhang, Zong talks about his … [ Read more ]
Content: Case Study | Authors: John Zhang, Zong Qinghou | Source: “Knowledge@Wharton” | Subjects: Industry Specific, International – Asia | Industry: Food Products/Service | Company: Wahaha