The First Customers
In a new market, you need to secure a foothold. World domination can come later.
Content: Case Study | Author: Stephen Wunker | Source: “The Conference Board Review” | Subjects: International – Africa, Management, Strategy | Industries: Finance / Banking, Telecommunications | Company: Celpay
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People Plus Technology Determines CRM Success
Rapid user adoption of CRM technologies is crucial to achieve productivity gains from customer-facing investments. The Bank of New York used a “high user involvement” strategy to encourage 1,650 users to adopt a unified sales process in 32 countries. Its keys to success: getting users involved early, using an efficient implementation approach, and maintaining a tight focus on delivering benefits for users, not just management. … [ Read more ]
Content: Case Study | Authors: Ian Schuler, Jessica Harrington, John Ragsdale, William Band | Source: “Forrester Research” | Subjects: Customer Related, IT / Technology / E-Business | Industry: Finance / Banking | Company: The Bank of New York
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First Tennesee National: Tapping the Hidden Value of People
A few pioneering companies have married a perceptual shift with the new tools of human capital management. For First Tennessee National Corporation, it was a natural match. In the late 1990s, First Tennessee, now the 31st largest bank holding company in the United States in asset size and market capitalization, believed there was significant leverage in highly developed human capital management practices. The case study … [ Read more ]
Content: Case Study | Authors: Haig Nalbantian, Tom Love | Source: “Mercer Management Journal” | Subject: Human Resources | Industry: Finance / Banking | Company: First Tennesee National
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Tying the Knot: IT Systems in a Merger
Two senior J. P. Morgan Chase executives explain how a worldwide team set the stage for transforming the merged firm’s IT organization.
Content: Case Study | Authors: Bradford Brown, Vikram Malhotra | Source: “McKinsey Quarterly” | Subject: IT / Technology / E-Business | Industry: Finance / Banking | Company: J. P. Morgan Chase
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Customer Relationship Management at Capital One (UK)
In the beginning, all credit cards were the same. Same interest rates, same annual fee, same processes for deciding who to lend to and how much to lend. Then, as in all industries, an innovator came along and determined that a one-size-fits-all approach left room for improvement. In this Case Study by Professor Werner J. Reinartz and Ulrike Wiehr, Capital One is … [ Read more ]
Content: Case Study | Authors: Ulrike Wiehr, Werner J. Reinartz | Source: “INSEAD” | Subjects: Customer Related, Marketing / Sales | Industry: Finance / Banking | Company: Capital One
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UBS Private Banking
Your idea of private banking might begin and end with your ATM PIN, but UBS has a better idea of what it entails. Thanks to its expansive reach, UBS has a presence in every major capital-market around the world. In this case study, the first modern one written about international private banking, Professor Ingo Walter shows how UBS created its global strategy and made it … [ Read more ]
Content: Case Study | Author: Ingo Walter | Source: “INSEAD” | Subjects: Industry Specific, International | Industry: Finance / Banking | Company: UBS
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BIS Banking Systems (A & B)
BIS Banking systems had the “Midas touch,” literally. During the 1980s, the company journeyed to the number one position in the world of the specialized financial (banking) software industry. MIDAS, its flagship software package, became the installed system for more than 400 banks around the world. But in April 1990, the company somewhat lost that touch, because despite its diffusion and success, BIS missed the … [ Read more ]
Content: Case Study | Authors: Paul Verdin, Van Heck | Source: “INSEAD” | Subjects: Industry Specific, Strategy | Industry: Finance / Banking | Company: BIS Banking Systems
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Scrambled Egg: The Making and Breaking of an Online Bank
For the pioneering U.K. startup, clicks without bricks and building share without care led to a first-mover disadvantage.
Content: Case Study | Author: Victoria Griffith | Source: “strategy+business” | Subject: Industry Specific | Industry: Finance / Banking
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Using Networking for Competitive Advantage: The Lippo Group of Indonesia and Hong Kong
Mochtar Riady, the son of immigrant shopkeepers, got his start in banking in 1960. Now he heads a global financial powerhouse with $11 billion in assets. The secret? Putting everything into allegiances and alliances to gain a foothold on the world stage.
Content: Case Study | Author: Rosabeth Moss Kanter | Source: “strategy+business” | Subjects: International – Asia, Strategy | Industry: Finance / Banking | Company: Lippo Group of Indonesia and Hong Kong