NTT DoCoMo i-mode: Creating a solution for the masses
The Internet: wow, what a great concept! And wouldn’t it be even better if you could access it from your mobile phone? Kouiji Ohboshi, chairman of the Japanese telephone giant, NTT DoCoMo, thought so. But back in the early days of 1999, it seemed that few others agreed. In this story of a contrarian business leader, Professors W. Chan Kim, Renée … [ Read more ]
Content: Case Study | Authors: Ben M. Bensaou, Renée Mauborgne, W. Chan Kim, Yasushi Shiina | Source: “INSEAD” | Subjects: Industry Specific, Strategy | Industry: Telecommunications | Company: NTT DoCoMo