Reuters’ Internet Strategy (A) (B)
INSEAD Professor Subramanian Rangan and Brian Coleman explain that through more than 100 successful years in business, Reuters advanced through countless communication strategies – from carrier pigeons to an Internet portal. So how did Reuters manage its development, from flying through the air to flying through fibre-optic cables?
Content: Case Study | Authors: Brian Coleman, Subramanian Rangan | Source: “INSEAD” | Subjects: IT / Technology / E-Business, Strategy | Industry: Publishing | Company: Reuters