Vedior International’s European strategy: the French revolution
What motives propel international expansion? It seems like it’s a trend for so many businesses, but in the case of Vedior, Professor Paul Verdin and Nick Van Heck query the real benefits and the classic expansion dichotomy of Europeanisation versus localisation.
Content: Case Study | Authors: Nick Van Heck, Paul Verdin | Source: “INSEAD” | Subjects: International, Strategy | Company: Vedior International