The Hershey Company: Aligning Inside to Win on the Outside
Changes in the marketplace, if not monitored, can cause serious losses in profit, market share, and in stakeholders’ confidence. Such was the case with one of the most celebrated American companies, Hershey’s. When the company failed to keep its ear to the ground and eye on the ball it lost touch with consumers and retailers. A shift in the company’s focus and a re-alignment of … [ Read more ]
Content: Case Study | Author: Rick Kash | Source: “Ivey Business Journal” | Subjects: Management, Marketing / Sales, Operations, Strategy | Industry: Food Products/Service | Company: Hershey’s