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The Haier Road to Growth

Customers always come first for this Chinese appliance maker — even as it continually reinvents itself and expands around the world.

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The Case for the Brand Ideal

Behind many a successful product, there’s a sharply focused intention to improve lives.

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Roll-out that seized the market

This article explores the launch of the Procter & Gamble consumer brand Charmin. It was excerpted from a case study prepared by Professor Bodo Schlegelmilch and Assistant Professor Tina Claudia Chini of Vienna University of Economics and Business Administration

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How Tide Cleaned up the Competition

Tide detergent was disruptive technology at its best, positioning Procter & Gamble for decades of growth. An excerpt from Rising Tide, a new history of Procter & Gamble from Harvard Business School Press.

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Procter and Gamble Europe: Ariel Ultra’s Eurobrand Strategy

It’s a critical time for Procter and Gamble – no fun or games. The company is planning product development through a major pan-European project. It must consider intricacies such as cross-border processes and interaction between strategic and organisational developments. Read why Professor Paul Verdin, Professor Christopher A. Bartlett and co-author Alice De Koning propose a bit of “play time” at this juncture – role-playing time, … [ Read more ]

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MACH 3: Anatomy of Gillette

Can a consumer product be launched globally in a short time? It can if sufficient resources and time are allocated to planning the effort.