Social media platforms have taken some of the marketing power away from companies and given it to consumers. Jill Avery discusses the landscape of “open source branding,” wherein consumers not only discuss and disseminate branded content, they also create it.
Content: Article
Authors: Carmen Nobel, Jill Avery
Source: “Harvard Business School (HBS) Working Knowledge”
Subject: Marketing / Sales
Authors: Carmen Nobel, Jill Avery
Source: “Harvard Business School (HBS) Working Knowledge”
Subject: Marketing / Sales
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