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1. Why Making the Decisions the Right Way is More Important Than Making The Right Decisions
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5. Cost-Effective Marketing in an Uncertain Economy
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7. The Multichannel Imperative
8. Creating People Advantage: How to Address HR Challenges Worldwide Through 2015
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10. Cash for Growth: The Neglected Power of Working-Capital Management

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8. Do Tell
9. 'Goals Gone Wild': How Goal Setting Can Lead to Disaster
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2. Guide to Case Analysis
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