Big Winners and Big Losers : The 4 Secrets of Long-Term Business Success and Failure

“Alfred Marcus’s new book Big Winners and Big Losers compares and contrasts the practices of successful and failing firms. Most importantly, his study offers thoughtful definitions, examples, and boundaries to each of the four best practices, which will help practicing managers apply the prescriptions to their own situations.” -Will Mitchell, The Fuqua School of Business, Duke University