Understanding and adding value
Customer relationship marketing is one of the hottest concepts going these days, influenced in no small part by technological advances that allow companies to accurately profile and track individual purchasers. Though declining in popularity now, the loyalty card was an early attempt at consumer relationship building. Andrew Clemmet looks back at the key issues such schemes raised.
Content: Article | Author: Andrew Clemmet | Source: “ManagementFirst” | Subjects: Customer Related, Marketing / Sales