Creating and Managing International Alliance Relationships
Many US companies already market their products or services internationally. However, today’s competitive global business environment demands that all companies, large and small, new and old, give consideration to the strategic option of expanding their markets to other nations. This option can hold the potential for increased competitiveness and step-change increases in revenue and therefore cannot be ignored.
Those companies that have a well-established international … [ Read more ]
Content: Article | Author: Blaise J. Arena | Source: “CEO Refresher” | Subjects: International, Strategy