SAS Dares to Win Battle for the Airways
How many times have you heard someone say, “you must listen to your customers in order to succeed?” Scandinavian Airline SAS piloted a scheme that has shown how observing and listening to customers really can lead to successful product development and relationship building.
Content: Article | Authors: Anders Gustafsson, Bo Edvardsson, Frederik Ekdahl | Source: “ManagementFirst” | Subjects: Best Practices, Customer Related