Tracking Core Assets

The scale and economic leverage of core IT assets demand that IT be managed as an asset-based business. Unfortunately, most companies treat IT-asset optimization as a project with a beginning and an end. Instead, they should provide resources and asset-management processes continuously.

IT Performance … And Your Company’s Brand

Companies that do see a linkage between branding and IT performance go well beyond bumper-sticker slogans about customer intimacy or the customer experience. They recognize that in many cases, IT systems are the brand-not only to customers, but also to employees, business partners, and other stakeholders. Such companies don’t treat branding’s IT implications as an afterthought. On the contrary, they consider IT an integral part … [ Read more ]