5 Posts found for Author: Cass R. Sunstein

The law professor who brought behavioral science into public policy believes that with a little intervention, we can all have the freedom to choose wisely.

Content: Article | Authors: Cass R. Sunstein, Sally Helgesen | Source: “strategy+business” | Subjects: Customer Related, Economics, Marketing / Sales, Organizational Behavior

Leaders also have to understand that group decision making falls into two distinct steps, which require different approaches. In the first step — identifying solutions — divergence is necessary. The group has to be encouraged to explore boundaries, search broadly, and expand its thinking in order to find the best options for the problem at hand. But the second step, in which the group selects … [ Read more ]

Content: Quotation | Authors: Cass R. Sunstein, Ken Favaro, Reid Hastie | Source: “strategy+business” | Subjects: Decision Making, Management, Organizational Behavior, Teamwork

Because innovation in a group relies on the ability to make new connections among the diverse experiences of its members, leaders must create a climate in which individuals can free-associate and use both their total life experience and that of their fellow group members. The group’s leaders should set the tone by being inquisitive and self-silencing to let other information rise. They should continually prime … [ Read more ]

Content: Quotation | Authors: Cass R. Sunstein, Ken Favaro, Reid Hastie | Source: “strategy+business” | Subject: Innovation

Whether or not they have ever studied economics, many people seem at least implicitly committed to the idea of homo economicus, or economic man—the notion that each of us thinks and chooses unfailingly well, and thus fits within the textbook picture of human beings offered by economists.

If you look at economics textbooks, you will learn that homo economicus can think like Albert Einstein, store as … [ Read more ]

Content: Quotation | Authors: Cass R. Sunstein, Richard H. Thaler | Source: “Deloitte Review” | Subject: Economics

Debit or credit? Paper or plastic? Lease or buy? Public or private school? Have you made the right choices? Probably not, according to the important new research on the science of choice. In clear and entertaining style, Nudge: Improving Decisions About Health, Wealth, and Happiness provides a crash course on how and why humans are prone to make bad choices, and what we can do … [ Read more ]

Content: Book | Authors: Cass R. Sunstein, Richard H. Thaler | Subject: Marketing / Sales