Is It the Real Thing?
Companies can craft strategies to effectively combat counterfeiting by using new technology, old-fashioned detective work, and a little psychology. The solution is to target both sellers and buyers of counterfeit goods with a strategy that mixes offensive and defensive measures: defend, detect, doubt, and discourage.
Content: Article | Authors: Christopher Donnelly, Paul F. Nunes | Source: “The Conference Board Review” | Subject: Miscellaneous