‘Reinforcing the Blockbuster Nature of Media’: The Impact of Online Recommenders
Online retailers may be shooting themselves in the tail — the long tail, that is, according to Kartik Hosanagar, Wharton professor of operations and information management, and Dan Fleder, a Wharton doctoral candidate, in new research on the “recommenders” that many of these retailers use on their websites. Recommenders — perhaps the best known is Amazon’s — tend to drive consumers to concentrate their purchases … [ Read more ]
Content: Article | Authors: Dan Fleder, Kartik Hosanagar | Source: “Knowledge@Wharton” | Subject: Marketing / Sales