The Eternal Principles for Creating Luxury Brands
This article is about the time proven principles for creating luxury brands in order to attract affluents.
Content: Article | Author: Dan Herman, Ph.D. | Source: “CEO Refresher” | Subject: Marketing / Sales
Al Ries Might be Dangerous to Your Brand
In the business world’s hall of fame a special place is reserved for Al Ries. He is without any doubt one of the most prominent gurus of strategic thinking. Regretfully, Ries’s continued influence is becoming today a considerable danger to successful brand building and brand management.
Content: Article | Author: Dan Herman, Ph.D. | Source: “CEO Refresher” | Subject: Marketing / Sales
Creating Brand Instrumentality Beyond the Product
The understanding of the different kinds of added value, the ways these values are instrumental to the consumer and the methods by which brands can be means for the consumer for achieving his goals, makes the difference between masterful creations of brands and amateur imitation.
Content: Article | Author: Dan Herman, Ph.D. | Source: “CEO Refresher” | Subject: Marketing / Sales
The Formula for Marketing Hits
From time to time, the marketing world is taken aback by huge, quick, unpredictable and seemingly inexplicable successes. These marketing “hits” are products or services, entertainment locales or vacation spots, shopping malls or specialty stores that enjoy puzzlingly immediate popularity.
Believe it or not, there’s actually a formula for these seemingly unpredictable marketing wonders.
Content: Article | Author: Dan Herman, Ph.D. | Source: “MarketingProfs” | Subject: Marketing / Sales