Marketing Research: Methodological Foundations
This book has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.
Content: Book | Authors: Dawn Iacobucci, Gilbert A. Churchill | Subject: Market Research
Kellogg on Marketing
“The Who’s Who write on the what’s what of marketing”
Content: Book | Author: Dawn Iacobucci | Subject: Marketing / Sales