How to Implement a Content Style Guide
What’s a style guide? And why do you need one?
A style guide helps you to quickly and cost-effectively publish content that is of a consistent quality. It is particularly important when lots of editors and authors involved are in the publishing process. In fact, it’s critical.
Content: Article | Author: Gerry McGovern | Source: “MarketingProfs” | Subject: Marketing / Sales
10 Rules of Writing for the Web
You can’t read this enough: writing for the Web is not the same as writing for print.
People read differently on the Web. They scan read-jumping quickly from one piece of content to the next. People are much more action-orientated on the Web. They get online to get something done. Words should always be driving actions.
Here are 10 rules for writing effective web content. … [ Read more ]
Content: Article | Author: Gerry McGovern | Source: “MarketingProfs” | Subject: Marketing / Sales
Building Successful Brands on the Web
“To promote a brand is to promote mood, color, and feeling. This must occur quickly and repeatedly. The short TV-spot format framed a whole way of promoting a brand. Many marketers and advertisers think in short, intense bursts. It’s about that wonderful catch phrase, that compelling image.
Successful Web brands must take a very different approach, as Google (and before it, Yahoo!) illustrates. A Web brand … [ Read more ]
Content: Article | Author: Gerry McGovern | Source: “ClickZ” | Subjects: IT / Technology / E-Business, Marketing / Sales