Best Business Books 2007: Behavioral Theory

strategy+business reviews the best behavioral theory books of 2007.

Howard Rheingold

Reputation…lubricates reciprocity, and reciprocity, say evolutionary psychologists, is how humans manage to mesh self-interest and the public good, identity and community.

Smart Mobs: The Next Social Revolution

The title of this book is a mild pun. People are using smart “mobs” (rhymes with “robes”) to become smart “mobs” (rhymes with “robs”), meaning, sophisticated mobile Internet access is allowing people who don’t know each other to act in concert. In this timely if at times overenthusiastic survey of wireless communication devices, Rheingold (The Virtual Community) conveys how cell phones, pagers and PDAs are … [ Read more ]