Putting Behavioral Psychology to Work to Improve the Customer Experience
Applying the principles of behavioral psychology can improve the quality of customer interactions and build brand recognition as a customer-centric organization.
Content: Article | Authors: Dilip Bhattacharjee, Hyo Yeon, Keith Gilson | Source: “McKinsey Quarterly” | Subject: Customer Related
What It Takes to Deliver Breakthrough Customer Experiences
To create distinctive customer experiences, large companies need to push the boundaries and adopt next-generation digital thinking and practices in seven key areas.
Content: Article | Authors: Hyo Yeon, Xavier Lhuer, ’Tunde Olanrewaju | Source: “McKinsey Quarterly” | Subject: Customer Related