Creating Internet Strategies for Competitive Advantage
For companies that want to approach entrepreneurial opportunities on the Internet seriously-and with a view to turning profits-a new research paper by Sendil Ethiraj, Isin Guler and Harbir Singh offers useful insights. The researchers provide a conceptual framework to analyze Internet strategies, and they also look at business models and examine their components. In addition, Ethiraj, Guler and Singh explore what makes some business models … [ Read more ]
Content: Article | Authors: Harbir Singh, Isin Guler, Sendil Ethiraj | Source: “Knowledge@Wharton” | Subjects: IT / Technology / E-Business, Strategy