Alliances for Competitive Advantage: Why, When, and How
In today’s world, it is important to understand when an alliance is an appropriate investment vehicle and when it is not; it is equally important to understand how to form an alliance properly.The “why and when” of alliance formation depends on recognition of the differences among a corporation’s businesses and the appropriate investment strategies for them.
Core businesses come in two varieties: first, what we … [ Read more ]
Content: Article | Authors: James A. Finnegan, John L. Forbis | Source: “Prism (Arthur D. Little)” | Subjects: Management, Strategy