Ten Ways to Increase Customer Loyalty

Acquiring new customers is the “show biz” side of direct marketing: The budgets are much larger, and you get to be more creative and perhaps use a broader variety of media. There’s this problem, though: It costs five times as much to find a new customer as it does to keep an existing one.

That’s why smart organizations are focusing more of their resources on keeping … [ Read more ]

Ten Ways Marketing Can Lower Cost per Lead

Management wants more leads, but you can’t get an increase in your budget. To meet their demands, you have to lower your cost per lead. You have to either increase response rates or cut your cost per contact.

There are literally dozens of ways to accomplish those goals. Here are 10.