Today’s Top 10 Web Analytics Problems

What’s most frustrating about measuring and quantifying usage on your site?

Not counting common management problems, the issues here are the most troubling, according to one group of Web developers and managers.

If your job includes analyzing Web data at any level, you’ll recognize your own issues in this top-10 list.

Everything You Know Is Wrong

Measuring visitors, page views and actions on your Web site is finally settling down and becoming a manageable task.

As we get accustomed to the tools and the terminology, the prospect of tracking things online is no longer as frightening as it used to be. At least that was the case until November 20, 2003.

Measuring Data: Whadda Ya Got?

Before you can decide what data you need, you have to know what you have.

There are a variety of ways to collect data about what people are up to on a Web site. Here they are in the briefest terms possible.