All for the Cause
“‘Consumers are expecting companies to act socially responsible,’ [Carol] Cone says. ‘Companies have to connect in a new way to consumers, in a way that is emotional, that is sustainable, that is credible.’ Cone argues that companies need to provide a warm, more ‘human’ feeling. ‘In order to connect with their stakeholders, employees, or consumers, they’re going to have to embrace a cause or … [ Read more ]
Content: Article | Author: Joanne Helperin | Source: “Business 2.0” | Subjects: Marketing / Sales, Social Responsibility (ESG)