Dynamic Competitive Simulation: Wargaming as a Strategic Tool
Drawing on military wargames to simulate battlefield conditions, commercial wargaming simulates a set of business conditions and challenges executives to design successful strategies that are able to evolve with the changing nature of the environment. In a corporate war game, senior managers play their own company, a select group of their competitors and the marketplace. A control team plays all other entities that affect the … [ Read more ]
Content: Article | Authors: Amy Asin, George E. Thibault, John E. Treat | Source: “strategy+business” | Subjects: Best Practices, Strategy