European Airline Industry: Ryanair in 2003

This case takes the reader through a step-by-step evaluation of Ryanair in a highly competitive, high-pressure industry and examines future strategy options for the company and its competitors. How big can Ryanair become with its current strategy, and what strategy will they need to go beyond that? What is the growth potential in its niche and beyond? Is it now time to think about ‘the … [ Read more ]

Why Outsource? Multiple Perspectives on Outsourcing

Outsourcing has long been the subject of management studies. Though the issue has been analysed from multiple perspectives, a unified, coherent view of outsourcing is still lacking. In this Working Paper, Professors Dalsace and Cool, along with Nicola Dragonetti, identify the major rationales for outsourcing and test these against data for French small and medium-sized enterprises. Their results are surprising and have … [ Read more ]