How to Measure Blogs and Other Consumer Generated Media and What to Do With the Data Once You Have It
The problem with measuring blogs is not how to do it, but rather that the nature of blogs renders management impossible. This paper looks at both the tools and techniques that can be used to get a handle on this phenomenon, and provides advice to communications professional on what to do with the data once they have it. This article describes the basic structure of … [ Read more ]
Content: Article | Authors: Andy Lark, Katie Delahaye Paine | Source: “Institute for Public Relations” | Subjects: Marketing / Sales, Public Relations