Breakthrough Insights: Expanding Categories, Exposing Needs
When an idea takes off, its success, in hindsight, seems obvious. Why didn’t you think of salsa chips shaped like little scoops? Yet, too many attempts at innovation fail. Often, the problem is a backward-looking process. Companies invest too much in marginal improvements and too little for products consumers have never dreamed of. The authors present a rigorous, four-step approach that focuses on distilling a … [ Read more ]
Content: Article | Authors: Kermit King, Marcus Bokkerink, Michael J. Silverstein | Source: “Boston Consulting Group (BCG)” | Subject: Innovation
Spurring Innovation Productivity
Most companies urgently need to boost their innovation productivity. However, many lack the discipline to systematically filter their innovative ideas, focus only on the most promising among them, and follow through effectively in developing, launching, and sustaining the resulting products. To isolate the best ideas and drive them to market, managers need to set clear, data-driven targets for innovation, install oversight mechanisms to increase success … [ Read more ]
Content: Article | Authors: James P. Andrew, Kermit King | Source: “Boston Consulting Group (BCG)” | Subject: Innovation
Growing Through Acquisitions: The Successful Value Creation Record of Acquisitive Growth Strategies
Skepticism about the value-creating potential of mergers and acquisitions is unwarranted, according to this BCG study. The report analyzes the 1993-2002 stock-market performance of 705 public U.S. companies, based on their level of Merger & Acquisition (M&A) activity. The highly acquisitive companies in the sample had the highest median total shareholder return-more than a full percentage point per year greater than that of companies that … [ Read more ]
Content: Article | Authors: Chris Neenan, Kees Cools, Kermit King, Miki Tsusaka | Source: “Boston Consulting Group (BCG)”