Leaders as Strategic Communicators
When it comes to communicating effectively, leaders must not only be mindful that less is more but that strategy trumps tactics. These co-authors, professors and communications consultants, argue that leaders are more than willing to communicate, but that they too often approach the task on a tactical rather than strategic level. Moreover, these same leaders may use every medium and format available, but they rarely … [ Read more ]
Content: Article | Authors: Laurey Berk, M. Lee Williams, Phillip G. Clampitt | Source: “Ivey Business Journal” | Subject: Leadership