Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success

Leonard L. Berry examines some of America’s great service companies and finds “nine drivers of excellence” that are behind them all. Discovering the Soul of Service looks at 14 diverse businesses, including the St. Paul Saints minor-league baseball team, Dial-A-Mattress, Midwest Express Airlines, and two of the world’s fastest-growing service companies–Charles Schwab and Enterprise Rent-A-Car. “The lessons they teach are clear indeed,” writes Berry, a … [ Read more ]