In Sync: Aligning Costs with Customer Value Creation
Is your firm applying its efforts to the things that matter most to your customers? Are you wasting resources and failing to meet customer needs while missing market share? Many companies fail to apply resources to best meet customer needs. Prof. McNair and Polutnik show the real metrics that matter here and give you a perspective on how to improve your competitive position without spending … [ Read more ]
Content: Article | Authors: C.J. McNair, Lidija Polutnik | Source: “Babson Insight” | Subjects: Customer Related, Management