A Strategy for Supporting Innovation and Growth in Times of High Uncertainty (.pdf)
Creating strategy today requires a new toolkit. This article discusses the development of the Ambition-Driven Strategy approach, which supports innovation and growth – and a few thoughts on why traditional strategic planning isn’t working very well.
Content: Article | Authors: Friedrich Bock, Hubertus M. Mühlhäuser, Marc-Milo Lube, Martin Hellweg | Source: “Prism (Arthur D. Little)” | Subject: Strategy