Maria Konnikova

Over and over, people would overestimate the degree of control they had over events — smart people, people who excelled at many things, people who should have known better… The more they overestimated their own skill relative to luck, the less they learned from what the environment was trying to tell them, and the worse their decisions became… The illusion of control is what prevented … [ Read more ]

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

What is it about a piece of content—an article, a picture, a video—that takes it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on? Jonah Berger has been studying these questions.