Marketing to Women : How to Understand, Reach, and Increase Your Share of the Largest Market Segment
“Women are the world’s most powerful consumers.” So begins Barletta as she presents her thesis that men’s marketing doesn’t work for women. We learn that in comparison to men, women have a very different set of priorities, preferences, and attitudes; their purchase decisions are radically different; and they respond differently to marketing media and messages. The purpose of this book, then, is to explain why … [ Read more ]
Content: Book | Author: Martha Barletta | Subject: Marketing / Sales