ChateauOnline
This Case Study examines how ChateauOnline took its wine e-tailing model from promising and well-publicized beginnings in cyberspace and then met the challenge of negotiating the complexities of a less propitious climate in a highly fragmented market. It explains how this young company developed a viable, sustainable and profitable business at a time when other start up competitors were collapsing as a result of financing … [ Read more ]
Content: Case Study | Authors: David Midgley, Matti Snall, Timothy Devinney | Source: “INSEAD” | Subjects: IT / Technology / E-Business, Strategy | Industry: Food Products/Service | Company: ChateauOnline