Which of the Three Layers of “Fogg” Are You Stuck In?
The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing.
Content: Article | Author: Melissa Burdon | Source: “GrokDotCom” | Subject: Marketing / Sales
Melissa Burdon
Averages are messy. We don’t just want to know what our average overall site conversion rate is based on all of the traffic we get. We want to know what our conversion rate is for those visitors who are highly targeted, separately from the conversion rate for those who are less targeted. This will really help us understand how we are truly performing with the … [ Read more ]
Content: Quotation | Author: Melissa Burdon | Source: “GrokDotCom” | Subject: IT / Technology / E-Business