Inside Chinese Business: A Guide for Managers Worldwide
Content: Book | Author: Ming-Jer Chen | Subject: International
Inside Chinese Business: Book Excerpt
Breaking Through the Great Wall: Doing Business with the Chinese
Interested in a market that constitutes one-fifth of all the people in the world? Consider China. Many Western companies already have, as the country’s burgeoning economic growth tempts more and more executives to try to navigate the complexities of Chinese business and culture.
Ming-Jer Chen, founder/director of Wharton’s Global Chinese Business Initiative and author of a new book entitled Inside Chinese Business: A Guide for Managers … [ Read more ]
Content: Article | Author: Ming-Jer Chen | Source: “Knowledge@Wharton” | Subject: International – Asia