Norm Brodsky
I’ve been doing a lot of negotiating these days, and I keep noticing mistakes people make. Their most common mistake is focusing on what they want when they should be devoting their attention to learning what the other side wants, and how badly. If you can do that without showing your hand, you wind up controlling the process. You can craft a deal that satisfies … [ Read more ]
Content: Quotation | Author: Norm Brodsky | Source: “Inc. Magazine” | Subject: Negotiation
Ask Norm: What Kind of People Should I Hire?
Norm Brodsky explains what he looks for when hiring people for his companies.
Content: Multimedia Content | Author: Norm Brodsky | Source: “Inc. Magazine” | Subject: Human Resources
Secrets of a $110 Million Man
There are no guarantees when it comes to running a business. But the best entrepreneurs I know follow these guidelines.
Content: Article | Author: Norm Brodsky | Source: “Inc. Magazine” | Subjects: Entrepreneurship, Management
When Negotiating, Always Listen Before You Speak
It pays to find out what the other side is thinking, then adjust your position accordingly.
Content: Article | Author: Norm Brodsky | Source: “Inc. Magazine” | Subject: Negotiation
It Takes a Company
If your best salesperson leaves, how do you make sure you don’t lose your best customers, too?
Content: Article | Author: Norm Brodsky | Source: “Inc. Magazine” | Subject: Management
Street Smarts: What Are You, a Bank?
You probably lend your customers more money than you realize. Have you checked lately?
Content: Article | Author: Norm Brodsky | Source: “Inc. Magazine” | Subjects: Finance, Small Business
Street Smarts: The Name Game
Few things are less important to the success of a business than figuring out what to call it.
Content: Article | Author: Norm Brodsky | Source: “Inc. Magazine” | Subject: Marketing / Sales
The Magic Number
Every business has a magic number. By employing his, our columnist didn’t overstaff this year.
Content: Article | Author: Norm Brodsky | Source: “Inc. Magazine” | Subjects: Management, Small Business