Reflections on the Bullwhip Effect
“The bullwhip effect” has become infamous as one of the worst and most widespread forces capable of paralysing supply chains. INSEAD Chaired Professor of Marketing Paddy Padmanabhan and Hau Lee and Seungjin Whang of Stanford present a study considered to be one of the Top Ten Most Influential Papers by the INFORMS Membership of Management Science in 2004.
Editor’s Note: this is just a description … [ Read more ]
Content: Article | Authors: Hau L. Lee, Paddy Padmanabhan, Seungjin Whang | Source: “INSEAD Knowledge” | Subject: Operations
Airpork – From Zero to Hero: What Next?
A 1998 livestock virus in Malaysia left a gaping hole in the pork market in Singapore, a country that relies solely on imports for its pork consumption. Into the gap stepped Australia, one of the world’s largest exports of meat and livestock. Intent on being more than just a short-term solution, Australia’s pig farmers took the opportunity to brand its product and succeeded … [ Read more ]
Content: Case Study | Authors: Paddy Padmanabhan, Ulla Fionna | Source: “INSEAD” | Subjects: International – Asia, Marketing / Sales | Company: Airpork