How Profitable are Your Customers … Really?
No company can afford a flawed understanding of customer profitability, least of all in a recession when the margin for error (as well as profit) is whisper-thin. The flip side is that improvements in this area can be a very effective way of bolstering the bottom line — and companies can often make those improvements with only a modest initial investment.
Content: Article | Authors: Ed Johnson, Julie Meehan, Mike Simonetto, Ranjit Singh | Source: “Deloitte Review” | Subjects: Finance, Management, Marketing / Sales