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Most Recent Case Studies

  1. Use (and Misuse) of Business Case Studies
    I am a huge fan of learning through cases, but I’ve also seen a lot of mis-learning through cases. In particular, learning through the presentation of business situations and discussion in order to uncover the many competing forces within a given decision is super helpful. The unique aspect of learning by the formal case method is captured in the discussion more than in the documented … [ Read more ]

  2. How Amazon Innovates in Ways that Google and Apple Can’t
    Amazon has shown a remarkable ability to succeed in a wide variety of different product categories. That’s a contrast to most other high-profile tech companies that are really good in one area — Google’s dominant online services or Apple’s extraordinarily profitable hardware — but struggle when the quest for growth pushes them outside their zone of core competency. Amazon has figured out how to combine … [ Read more ]

  3. Quest to Dethrone Nike and Jump-Start Baltimore
    Kevin Plank is out to build the "baddest brand on the planet." Here's where the city fits in.

  4. The Real Story of How Amazon Built the Echo
    The talking speaker started as part of a secret augmented-reality project and ended up as a surprise hit.

  5. Nestlé’s Half-Billion-Dollar Noodle Debacle in India
    Nestlé spent three decades building a beloved noodle brand in India. Then the world’s biggest food and beverage company stumbled into a public relations debacle that cost it half a billion dollars. A cautionary tale of mangled crisis management on an epic scale.

Most Popular Case Studies

  1. Marks and Spencer and Zara: Process Competition in the Textile Apparel Industry
    Marks and Spencer (M&S) has enjoyed an enviable position as a premier super-store and leading provider of high-quality fashion, but the success story seems to be ending as newer entrants like Inditex SA gained position with popular and affordable brands like Zara. What caused the shift? Professor Ludo Van der Heyden, Professor Michael Pich and Nicolas Harle use this recent case study to highlight the … [ Read more ]

  2. Opening the Gate on gatetrade.net: The Making of the First Nordic B2B Marketplace (A), Building Critical Mass (B1), To Be or
    In early 2000, four of the largest companies in Denmark began to explore an alliance aimed at the New Economy. Within months they designed a business, set strategy, and launched the first Nordic B2B e-marketplace. But they couldn't predict how events would affect their strategies, individually or as a group.

  3. What Went Wrong at Cisco
    The poster company for the new economy not only failed to anticipate the economic downturn, its much-heralded forecasting software and outsourcing infrastructure may have even made things worse.

  4. Launching New Coke
    Were you a member of the "Pepsi Generation"? Or did you believe that "Coke Is It"? In this case study, Professor Markus Christen takes you back to 1985 and the controversial launch of New Coke. After tracing the history of soft drinks in America, he focuses on the rivalry between Coke and Pepsi, and the ultimate recall of New Coke.

  5. Redesigning Nissan (A): Carlos Ghosn Takes Charge, Redesigning Nissan (B): Leading Change, Nissan's U-Turn: 1999-2001
    In 1999, when Renault agreed to throw a financial lifeline to a floundering Nissan, many observers predicted an ugly crash. Yet in just over two years, Nissan was in a sufficiently strong position to be able to return the favour to Renault. This case series explores how that remarkable turnaround was achieved.

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