Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of

In PPC advertising, landing pages are crucial to performance. But it’s not just any landing page that will work for your industry or company. You can read all the advice you want and apply all the supposed best-practices that experts tout, but sometimes those practices do the opposite of what you want. So with all the PPC landing page tips out there, how do you … [ Read more ]

“We Know Who You Are” Is a Profitable Pitch

Bottom Line: Despite privacy concerns, businesses can benefit from including personalized information about potential customers in their email advertising appeals.

How Can Online Advertisers Get the Most Mileage for Their Money?

Advertisers often use multiple publishers for their online campaigns, but many are not using the best metrics to decide which publishers they should compensate, new Wharton research shows.

Research by Wharton marketing professor Ron Berman finds that the “last touch” or “last click” method advertisers typically employ to compensate publishers is the wrong way to go about it. Berman’s research shows that the “last click” … [ Read more ]

Robert Stephens

Advertising is the tax you pay for being unremarkable.

Albert Lasker

The product that will not sell without advertising will not sell profitably with advertising.

Solving the Search vs. Display Advertising Quandary

Internet advertising was supposed to make it easier for marketers to measure the impact of their ad buys. But a basic question remains: Do search ads or do display ads create more customers on the web? Research by Professor Sunil Gupta.