Learning resources for MBAs & managers
Jeff Sexton at Future Now identifies and challenges seven common marketing claims, explaining why they are ineffective and offering ideas for making them persuasive.
1. Superior Customer Service
2. Easy to Use
3. Most Experienced
4. We're #1
5. 100% Risk-Free
6. Cutting Edge
7. Best Value

Subject(s): Market/Investment
Source(s): GrokDotCom
Author(s): Jeff Sexton
Posted: 2008-08-07
# Views: 331