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Why Testimonials Do (and Don't) Work
There are times when testimonials are incredibly powerful, and times when they might actually hurt you. Testimonials hurt you when people don't think they're real. Anything that sounds vague or cliché can smack of insincerity. Here are three traits of strong testimonials.
Subject(s): Marketing / Sales
Source(s): GrokDotCom
Author(s): Holly Buchanan
Posted: 2008-08-15
# Views: 88
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